This is nothing more than a simple checklist at the moment, but it’s a useful reminder of the things you should be doing.

• Do directory submissions
  Use the free list of directories at vilesilencer.com
• If you run a shop upload your products to
  Froogle
  Kelkoo
  Google base
• Do search engine optimisation on your website If you run a big shop, use .htaccess to turn your dynamic urls into more search engine friendly versions, here is an example:
  www.yourshop.com/index.php?category=324234&subcategory=453&subsubcategory=345345&productid=32421 

  Could become:
  www.yourshop.com/Cars/Fast/Supercars/lambo.html

• Do a Google sitemap
  Use the tool here: http://www.auditmypc.com/free-sitemap-generator.asp
  Submit the sitemap file to Google sitemaps
• Get your business listed in Google local
  Make sure you choose the UK version
• Do on-page search engine optimisation
• Think about the keywords you want to rank highly for and use them in your website.
• Make sure you have proper meta tags, title tags, alt descriptions
• Make sure your html is properly formatted
• Does your site look good?
• Submit your site manually to the top three search engines
  Submit to Google, MSN, Yahoo
• Consider an Adwords campaign
  This can bring in a lot of good revenue if used correctly.
• Use Ebay in conjunction with your online shop
• Lots of people shop at ebay so go to them, you can include a link to your site in your listings.
• Tell all your friends via email
  They’re your friends they won’t mind a bit of spam from you!
• Use a signature at the bottom of your emails with a link to your website
  Curious people will take a look
• Do paper marketing
  Leaflets, flyers
• Advertise in the Yellow pages
  Everyone has one
• Get listed in the ODP
  The ODP (otherwise known as DMOZ.org) is used by Google, and Yahoo to drive listings, being included will result in a lot of free backlinks to your site.